AN EXTRAORDINARY BESPOKE EXPERIENCE
Designing a Rolls-Royce is as much about the journey as it is the destination. Welcome to Avondale's Rolls-Royce bespoke experience, a sanctuary where creativity thrives and collaboration flourishes. Here, your imagination is set free.
Our seasoned experts and designers delve into your personality and desires, dedicated to crafting your ideal motor car. Rolls-Royce Motor Cars Dallas facilitates Coachbuild, Private Collections, and Private Commissions, offering exclusive previews and limitless guidance.


"Every Rolls-Royce motor car serves as a blank canvas for an owner's Bespoke commission. ... Inspiration can come from anywhere, and increasingly we see clients requesting even more personal touches in their motor car, creating expressive works in their own right and as part of a broader legacy. It is a testimony to the skills of our Bespoke teams, and our brand's standing in the luxury world, that clients share with us their dreams, confident in our ability to realise them in line with their ambitious creative vision."
- Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

ROLLS-ROYCE COACHBUILD
THE PINNACLE OF BESPOKE
For those who value rarity in its most authentic form, Rolls-Royce Motor Cars presents Coachbuild: an extraordinary design collaboration between patron and artisan, resulting in a truly singular creation. Conception of your bespoke Rolls-Royce begins with a single line on paper. From there, we design your masterpiece free of time constraints or limitations. Your vision is realized without compromise. Only Rolls-Royce is capable of fulfilling such an ambitious vision.
Coachbuild is legacy, craft and inspiration.
Coachbuild is luxury.

ROLLS-ROYCE BLACK BADGE
DARE TO BE DIFFERENT
Black Badge is for those who reject conformity and cultivate their own unique vision. Bespoke is an extension of those individualist principles. Here, the most powerful Rolls-Royce cars in existence can be personalised like no other, creating a defiant masterpiece for your collection.

The Rolls-Royce Duality Twill fabric is a luxurious rayon textile crafted from bamboo, featuring intricate embroidery inspired by the intertwining initials of the marque's founders. The base twill textile comes in three colors — Lilac, Chocolate, and Black — with thread available in 51 hues, allowing clients to personalize their design for a bold contrasting effect or subtle monochrome. This exquisite material can be further dramatized with bold Bespoke colorways, enhancing the remarkable new finish for Black Badge clients.

COLLECTION CARS
EPHEMERAL LIMITED EDITIONS
Rolls-Royce signature models with delightfully unexpected twists, available for a fleeting moment - once they're gone, they're gone forever.

Rolls-Royce Ghost Zenith
To celebrate the most successful Rolls-Royce ever made, a Collection Car without equal: Ghost Zenith. With a limited production of just 50 models worldwide, Ghost Zenith set a new standard of luxury and sophistication for Ghost.

Rolls-Royce Phantom Tranquility
Strictly limited to 25, Phantom Tranquility evokes space exploration by incorporating authentic Muonionalusta meteorite which fell to Earth in Sweden in 1906. The exterior features high-energy radiation inspired mathematical design patterns in reflective stainless steel, 24-karat gold plating and space-grade aluminum.

Rolls-Royce Black Badge Wraith Black Arrow
The marque's final V12-powered coupé, inspired by the legendary Thunderbolt — a lightning-fast vehicle that shattered the land-speed record three times.
Rolls-Royce Dawn Silver Bullet
Inspired by the Brewster Playboy Roadsters of the 1920s, Dawn Silver Bullet embodies a contemporary take on the bold and carefree spirit of that era.CONTACT US TO BEGIN YOUR BESPOKE EXPERIENCE
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